Trademark registration and brand protection

Your brand is your business identity. We help protect it through strategic trademark registration, enforcement, and ongoing brand management across local and global markets.

Practice Overview

Trademarks are among the most valuable assets a business can own. At Kayrouz & Associates, we assist clients with the full lifecycle of trademark protection—from clearance and registration to enforcement and litigation. Whether launching a new brand or expanding into the UAE, we ensure your intellectual property is safeguarded across all jurisdictions of relevance.

Our team provides strategic counsel on brand selection, ensuring proposed marks are distinctive, compliant, and unlikely to encounter objections. We handle filings with the UAE Ministry of Economy, GCC Patent Office, and WIPO systems under the Madrid Protocol, helping clients secure protection across multiple territories with ease.

When disputes arise, we respond swiftly with cease-and-desist actions, opposition proceedings, and litigation. We also advise on brand misuse across online marketplaces, social media platforms, and counterfeit channels. Our goal is to ensure your brand assets remain protected and uncompromised in a fast-moving commercial environment.

We work with businesses of all sizes—from startups to multinational corporations—and offer tailored trademark monitoring and enforcement programs that reflect your industry and risk appetite.

We offer legal advice on a wide spectrum of matters:

  • Trademark clearance and availability searches
  • Filing and prosecution of national and international trademarks
  • Oppositions, cancellations, and appeals before IP authorities
  • Brand enforcement on digital platforms and customs watchlists
  • Trademark portfolio management and renewals
  • Legal support for rebranding, franchising, and licensing
  • Meet Our Team

    Our team is equipped to handle complex legal matters with precision and care. Learn more about our lawyers below.
    Pierre Kayrouz

    Pierre Kayrouz

    Chief Legal Officer
    Maria Valeyeva

    Maria Valeyeva

    Chief Compliance Officer
    Georges Touma

    Georges Touma

    Head Litigator
    Carlos Rahme

    Carlos Rahme

    Senior Legal Consultant
    Souhad Al Ghorayeb

    Souhad Al Ghorayeb

    Senior Legal Consultant
    Sandy Y. Geagea

    Sandy Geagea

    Legal Consultant
    Rita Semaan

    Rita Semaan

    Legal Consultant
    Jenifer Abu Nasr

    Jenifer Abu Nasr

    Paralegal
    Muhammed Ali Charif

    Muhammed Ali Charif

    Junior Legal Counsel
    Saeed Gaber

    Saeed Gaber

    Legal Research Analyst

    Priya Bavanasi

    Senior Corporate Lawyer
    Lathamani Chandrashekar

    Lathamani Chandrashekar

    Senior Corporate Counsel
    Professor Mark Engelman

    Mark Engelman

    Intellectual Property Barrister
    Arka Navle

    Arka Navle

    Corporate Counsel
    Nashita Nazneen

    Nashita Nazneen

    Junior Corporate Counsel
    Patricia Abi Mansour

    Patricia Abi Mansour

    Business Development Manager

    Marium Razzaq

    Solicitor

    Parvathy Pavithran

    HR and Document Controller

    Chantal Elia Khawam

    Front Desk Specialist
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